32 Small-Owned Beauty Products to Gift Everyone This Season

According to the United States Small Business Administration, over 33 million small-owned businesses exist in America. While these businesses span several sectors, there’s no doubt that beauty brands comprise a considerable chunk. Every year, countless new makeup, hair, and skincare companies emerge, and we’re always eager to shop and support them.

And with holiday gifting in full swing, now is the perfect time to show on-the-rise brands some extra love. Ahead, we’ve rounded up 32 products and sets from small-owned businesses you’ll want to share with your loved ones this season.

LYS Beauty Mini Higher Standard 3-Piece Cream Glow Blush Stick Set

LYS Beauty’s Higher Standard Cream Glow Blush Stick is one of the brand’s most viral products. This limited-edition holiday set includes three shades—Bubbly (soft pink), Focused (warm cinnamon pink), and Elite (mauve).

Asutra Rose and Lavender Body Oil Bundle

Add Asutra’s moisturizing Body Oils to their body care collection. This two-piece set includes soothing rose and lavender scents.

Abi Amé Soft Skin Kit

Unlock healthy, glowing skin with the Abi Amé Soft Skin Kit. This bundle includes the brand’s pre-shower mask, First Soft-Touch, which helps exfoliate and smooth skin. It also comes with Summer Skin, a fast-absorbing and hydrating lotion.

Homebody Mini Self-Care Kit

Treat the homebodies in your life to the Homebody Mini Self-Care Kit. It contains four of the brand’s Pearlescent CBD Bath Soaks—a hybrid bath oil, bath salt, bath bomb, and bath soak. Introducing these into your bathtime routine will help combat soreness and enhance your mood.

Kulfi Beauty You’re An Eyecon: Kajal Eyeliner and Zari Eyes Eyeshadow Set

Kulfi Beauty packaged two of its bestsellers—the Kajal Eyeliner and Zari Eyes Eyeshadow—into one set. This duo is all you need to create a festive, holiday eye look.

Hanahana Beauty The Perfect Gift Set

During the winter, rich body moisturizers are a must. Hanahana Beauty’s gift set features three travel-size body butters. Each is handcrafted with nourishing butters (like shea and cocoa) and oils (such as jojoba and avocado). This kit offers delicious scents, including amber vanilla, lavender vanilla, and unscented

Gently The Live Gently Holiday Gift Set

Encourage your loved ones to ditch basic bar soap by treating them to Gently’s holiday gift set. It includes five full-size line soaps in various scents, from lavender to rose. Gently’s bath bars are safe to gift to all ages and skin types, as they are fragrance-free, essential oil-free, vegan, and natural.

Pound Cake Theory Bundle

With this bundle, you can experience both shades of Pound Cake’s Cake Theory Lip Tone Equalizing Oil, Melted Butter (a yellow hue) and Browning (a purplish brown). This lip oil boasts an innovative formula featuring ingredients that even out your lip tone, enhance moisture, and reduce fine lines.

Dr. Naana Beauty The Radiance Regimen

Board-certified dermatologist Dr. Naana Boakye—who helped formulate celebrity-led beauty brands such as John Legend’s Loved01, Naomi Osaka’s KINLO, and Dwyane Wade and Gabrielle Union’s Proudly—launched her skincare brand earlier this year. The Radiance Regimen includes the brand’s first three products: the Fresh Face Cleanser, Cocoa Barrier Cream, and Cocoa Brightnening Gel Mask.

Karité Full Body Collection

Upgrade their bodycare routine with Karité’s Full Body Collection. The three-piece set includes the brand’s Crème Mains Nourishing Hand Cream, Crème Corps Hydrating Body Cream, and Baume à Lèvres Nourishing Lip Balm. The derm-approved products are all made with unrefined shea butter sustainably sourced from Ghana.

Vida Bars Hydrate Set

Vida Bars creates plastic-free, handcrafted shampoo and conditioner bars for all hair concerns. The Hydrate Set focuses on moisturizing, repairing, and replenishing. The bars—which amount to two or three bottles of product—are color-safe, gluten-free, and vegan.

Sugardoh The Essentials Kit

Sugardoh makes sugaring at home a breeze. The kit has everything needed to achieve silky smooth skin—there’s the Firm Mini Sugaring Doh, Medium Mini Sugaring Doh, six Cloth Reusable Strips, Pre-Sugaring Body Powder, Post-Sugaring Soothing Gel, Reusable Applicator, and one Facial Applicator.

Mischo Beauty Manicure Kit

Mischo Beauty’s Manicure Kit will help you care for your nails and cuticles. It includes the Glass Nail File, Mischo Beauty Top Coat, and Mischo Beauty Nail Elixir Cuticle Oil.

Twiish Clear Skin Bundle

Founded by former beauty editor Elise Tabin, Twiish creates products for acne-prone teenage skin. Gen Z giftees will love the Clear Skin Bundle, featuring the Peachy Clean Cleanser and Zit Ain’t Cute Spot Treatment.

Mary Louise Cosmetics Nourishing Body Oil

Treat loved ones to a luxe body oil this year. Mary Louise’s Ultra Nourishing Body Oil is enriched with vitamin E to help lock in moisture and soothe skin. The non-greasy, lightweight oil instantly absorbs into the skin. They’ll feel smooth and hydrated from head to toe.

In Groov Every Mood

In Groov is the brainchild of holistic esthetician Shani Hillian, and the Every Mood Cleansing Oil and Moisturizer is the brand’s first product. Formulated with botanical oils (like prickly pear and amla), the multipurpose product helps dissolve impurities, boost radiance, and soothe the skin.

Moodeaux Worthy SuperCharged SkinScent Travel Pen

Add to their fragrance wardrobe this season. Moodeaux’s first scent—Worthy—is a worthwhile addition to any collection. It’s made with citrus-floral-woodsy notes that come together to create a unique, long-lasting smell. Beyond smelling incredible, Worthy helps keep skin moisturized, thanks to its oil blend of apricot kernel, grape, and meadowfoam seed.

Glosshood Main Squeeze Ultra Juicy Lip Gloss

Glosshood’s Main Squeeze Ultra Juicy Lip Gloss is the perfect stocking stuffer. The ultra-shiny, non-sticky formula comes in two lightly-tinted shades—Mango Mousse and Strawberry Lemonade. The gloss is also enriched with moisture-locking ingredients like plum oil, hyaluronic acid, sweet almond oil, and vitamin E oil.

Of Other Worlds Light Beams Barrier Treatment

If you’re looking for a skincare stocking stuffer, the Light Beams Barrier Treatment is perfect. The daily jelly serum is made with azelaic acid, ceramides, hyaluronic acid, and antioxidants. Slathering this on will help hydrate, strengthen the skin barrier, smooth texture, and soothe irritation.

Brown Girl Jane Wanderlust Collection

Brown Girl Jane’s Wanderlust Collection is carefully curated with three scents—Bahia, Casablanca, and Lamu—that inspire and uplift. The perfumes are made with sustainably sourced ingredients, are cruelty-free, and hypoallergenic.

Mango People The Glow Bundle

Mango People’s The Glow Bundle is stocked with three of the brand’s highlighters in the shades Morning Light, Rose Dew, and Sun Glitter. The radiance-boosting sticks are made with nourishing mango butter, calming ashwagandha, and brightening orange peel oil.

Squigs Gooseberry Delight Hair Oil

Squigs’ award-winning Gooseberry Delight Hair Oil helps keep your hair healthy, hydrated, and shiny. The hero product is made with four oils (amla, coconut, apricot, and kalonji) and orange peel—the blend helps condition and strengthen your hair. You can use it as a leave-in treatment or a quick frizz tamer.

Deon Libra The Skin Duo

Snag Deon Libra’s core offerings with this set. The two-piece set includes Smoove Exfoliating Cleanser and Big Up Body Glaze—everything you need to care for yourself from head to toe.

Nopalera Dulce Discovery Set

Discover Nopalera’s best-selling body care product through this travel-size set. It includes the brand’s Cactus Shower Gel and Cactus Cream in its signature Dulce de Cuerpo scent. Plus, you get to experience the Cactus Flower Exfoliant.

DreamGirls Hair Wash Day Kit

Your loved ones with curly and coily hair will appreciate a restock on wash-day must-haves—and the DreamGirls Hair Wash Day Kit has it all. Each set comes with the TLC Comb-Out Treatment, Renewing Shampoo, Revival Deep Treatment, Renewing Conditioner, and True Essence Oil Treatment.

Octavia Morgan Fragrance Legendary Eau de Parfum

Octavia Morgan Fragrance’s Legendary Eau de Parfum makes for a great gift. The scent is woody and spicy, featuring notes of amber, cedar, and sandalwood. It’s a fragrance they’ll want to wear all winter long.

Finesse Your Claws FYC Press On Bundle

Press-on nails make it easy to achieve a salon-worthy manicure at home. This bundle from Finesse Your Claws will give them four fun manicure styles to choose from. From red almond nails to mismatched square French designs, all of the sets are beautiful and unique.

Sistine The Good Set

Sistine’s The Good Set comes with two skincare essentials—a cleanser and moisturizer. The brand’s Anointed Vitamin C Cleanser is made with 15% vitamin C, organic coconut, aloe vera, and borage seed oil. This formulation helps revive dull skin, reduce the look of wrinkles, and shield your skin from environmental stressors. The Sister’s Super Fruit Moisturizer contains antioxidants like green tea, cranberry, bayberry, seabuckthorn, and alpha lipoic acid to help reverse radical and environmental damage.

Shaz & Kiks Ultra Hydrating Trio

Shaz & Kiks bundled three best-selling hair care products into one set. It includes the Prewash, Ultra-Hydrating Turmeric Shampoo, and Naram Conditioner.

Bonita Fierce Savory Candle Gift Set

Bonita Fierce’s Savory Candle Gift Set contains three hand-poured soy wax candles inspired by three iconic drinks—Cafecito Con Leche, Coquito, and Horchata. All the candles are housed in a 13 oz reusable glass vessel and have a 50-60 hour burn time so that you can enjoy them for quite a while.

Children of Earth Skincare Cosmic Shift Soap Dispenser and Incense Holder

This set will become the ultimate statement piece in any bathroom. It comes with a soap dispenser and incense holder made from stunning amethyst stone. The soap dispenser is pre-filled with the brand’s Freshen + Revive Neurocosmetic Body Wash.

Bossy Cosmetics Style Meets Substance Palette

Bossy Cosmetics’ Style Meets Substance Palette is a must-buy gift for the beauty lovers in your life. The eyeshadow palette has nine colors and textures, including matte, pearly, glitter, and cream, making it versatile for holiday and everyday looks.